If you happen to’ve been studying this weblog for some time, you’ll know that we began a second weblog again in 2020, and at the moment, we run 6 blogs in complete with 4 of them doing fairly properly (try this revenue report or our 2020 weblog).
Beginning our first weblog (the one you’re studying now), was the only greatest resolution of our lives, and there are a lot of causes to start out your first weblog, however on this put up, I wish to converse to these of you who have already got a weblog.
It could come as a shock to some that beginning a second weblog can truly give your primary weblog an enormous enhance, whereas additionally serving to to recharge your artistic juices in a brand new area of interest.
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Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e-book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
10 Causes To Begin a Second (or third, or 4th..) Weblog
Lately I wrote an enormous information to 101 area of interest web site concepts. If you happen to can’t consider a brand new thought from that put up, there are 1000’s extra that will come to thoughts in case you learn it, as a few of them are fairly broad. If you happen to’re nonetheless undecided if you wish to have two websites or in case you’d be capable to deal with the workload, learn on.
Listed here are 10 causes to start out one other weblog or web site.
1. You Can Do it Proper From The Begin
You’d be stunned simply how a lot you realized from beginning your first weblog. I do know I used to be. A lot of the preliminary frustration and confusion about selecting a weblog title, what to write down, and the way to earn money was gone, which meant that I used to be capable of deal with precisely what wanted to be finished, relatively than operating in circles and losing time like we did once we first began this weblog.
I already knew the way to turn into a journey blogger, and the essential options of a profitable weblog, so studying the way to construct a profitable weblog in one other area of interest was simpler the second time round.
I might skip these extra difficult phases of running a blog and dive proper into the essential stuff.
If you happen to’ve had your weblog for greater than a 12 months or two, I’m certain you’d agree that the early days of your weblog are a whole mess. Issues aren’t categorized correctly, you didn’t interlink issues correctly, your permalinks are a catastrophe, and so forth.
Your second weblog will be completely different. Together with your second weblog, you may construct it from the bottom up… the precise method.
I truthfully assume that’s why my most up-to-date couple of blogs had been incomes a full-time revenue inside a 12 months. I construct them proper from the beginning and Google acknowledged my blogs as new youngsters on the block, but in addition realized that they had been constructed correctly.
Subsequently, I began getting visitors and incomes cash simply a few months after pushing them stay.
If you happen to’re nonetheless undecided you’d be capable to construct your second weblog up the precise method, you may try our WordPress Newbie Blogger Course which is able to make sure you grasp fast-loading web site design, weblog put up writing, and web site construction so your weblog can get the pinnacle begin it deserves.
2. Leverage A number of Blogs For Hyperlink Constructing
This was an enormous lightbulb second in my multiple-blog-running profession. Out of the blue I spotted that I might leverage my first weblog to get visitor posts that hyperlink to my new one.
Let’s say you may have a weblog with a DA of 20 (if that is all Greek to you, try our information on hyperlink constructing), and also you simply began a model new weblog with a DA1.
It could be very tough to get folks to hyperlink to such a brand new web site from their very own blogs as a result of there’d be nothing in it for them (your web site wouldn’t supply them any return “hyperlink juice” for their very own search engine optimisation).
However in case you can supply them a characteristic in your DA20 web site in alternate for them that includes your model new web site, out of the blue you may have a win-win alternative, and belief me, your link-building will turn into a thousand occasions simpler.
I used to be capable of construct upwards of 30 hyperlinks monthly within the first few months by leveraging my different websites. And that wasn’t all the time linking from Goats On The Street (a comparatively excessive DA). I usually acquired backlinks in alternate for options on my smaller websites that had been DA15-30 on the time.
By leveraging your current websites on this method, you may construct many extra hyperlinks to each websites. As soon as your new web site will get a little bit of search engine optimisation clout behind it, you may also use it to get extra hyperlinks to your flagship web site, and the optimistic results begin to compound.
To be taught extra about search engine optimisation and greatest practices to shortly develop your visitors, try our Free search engine optimisation Coaching Video Right here.
3. Get Massive Media Options
When you may have a model new web site, it’s nearly inconceivable to get featured on huge media web sites like those who you see within the “As Seen In” part of this weblog’s residence web page.
However with a second and third weblog, out of the blue you may have a little bit of a portfolio going. In my case, this helped with getting options, and it additionally rejuvenated my freelance writing profession.
For one, getting featured on finance web sites and people overlaying issues like artistic writing and freelance writing turns into a lot simpler. Now you may have a narrative. You’ve already constructed one weblog up and now you’re constructing one other.
Secondly, your first weblog is proof that you realize what you’re doing and it may be your writing instance web site to get media options to your smaller web site.
And lastly, the identical alternate of blogroll options can occur with huge media options. Similar to constructing backlinks along with your running a blog colleagues, plenty of greater media websites could also be keen on a hyperlink out of your greater web site, even when it’s solely a DA15 or 20.
Which means, if the media web site is related to your model and suits naturally in your content material, you may hyperlink to a helpful put up on the massive media web site, and in alternate, they could characteristic your new weblog.
4. Revenue Diversification
Whether or not you’re beginning a area of interest web site, a ardour weblog, or a weblog for what you are promoting, revenue diversification is essential in modern-day running a blog.
Affiliate applications come and go. Product gross sales go up and down. Promoting income fluctuates in sure niches.
With a second or third weblog, out of the blue you may diversify your revenue streams into completely different affiliate applications, completely different promoting marketplaces, and completely new income sources.
Once I began constructing my second web site, I merely Googled completely different affiliate applications and different potential financial channels.
Quickly I had nearly a dozen new revenue concepts that I had by no means even considered with Goats On The Street, and since I already knew the significance of internet online affiliate marketing, I used to be off to the races.
The identical went for my third web site and one other one which we bought. Out of the blue we had dozens of revenue streams which meant that our eggs had been unfold throughout many extra baskets.
The brand new web site was capable of land sponsorships from fully completely different manufacturers and companies, and that modified the mannequin for that enterprise solely. The identical went for the opposite websites that we finally began and purchased.
Belief me, that’s a a lot better feeling than counting on one web site with just some revenue streams.
5. Algorithm Diversification
Ever since round 2019, this has been an extremely essential type of diversification. Google is now not the benevolent web God it as soon as was.
As of late, even in case you assume you’re doing every thing proper, a core algorithm replace from Google can ship your visitors right into a tailspin.
After all, you may often keep away from visitors drops in case you observe correct search engine optimisation, however typically Google makes errors, otherwise you made a mistake you didn’t consider, and BOOM. You out of the blue have 30-50% much less visitors.
By having a number of websites, you may hedge your bets on the Google Gamble and hold a extra constant and dependable revenue.
It’s occurred to me fairly a couple of occasions. Whereas we haven’t been too negatively impacted by algo updates for a few years, we do nonetheless see the odd bump and drop in visitors across the time of the updates.
However typically, a few our websites will go up, and a pair will go down. By having a couple of on the go, it has helped to interrupt even or do higher in nearly all core replace eventualities.
6. E-E-A-T
Google introduced the significance of E-A-T (Expertise, Authority, and Trustworthiness) again in 2014, and in 2022 they added one other E for Experience.
Which means Google scans the web, and your individual weblog, to attempt to show that you’re price listening to. If Google concludes that you simply don’t know something in regards to the subjects you’re speaking about, they received’t present you in search outcomes and thus, you’ll get no visitors.
By having a number of blogs, you’re giving Google maybe the most important sign that you realize what you’re doing. On the very least, within the running a blog world.
This in fact isn’t as efficient in case your 2 blogs are in fully completely different niches, however having two web sites nonetheless reveals Google that you realize about running a blog, the way to write content material, and the way to assist readers.
Ever since we began operating a number of blogs, all of them have been rising. After all, that is primarily on account of the truth that we’ve persistently written content material on them and promoted them, but in addition I do imagine that Google has elevated our E-E-A-T, notably as bloggers and digital nomads, as a result of we’ve a number of websites.
7. Cross-Promotion
You is perhaps stunned that I waited all the way in which till quantity 7 on this checklist so as to add what might be the obvious cause to have a number of blogs. Effectively, I needed to wow you with some lesser-known concepts earlier than hitting this apparent one 😉.
Cross-promotion is a really efficient approach to develop a brand-new weblog from zero to hero in a brief time period.
If you have already got one weblog that has some following, possibly it will get some visitors, possibly you may have an e-mail checklist of avid followers, or possibly you may have a couple of hundred on social media. That is pure gold to your second web site.
Apart from the plain advantage of merely sharing your content material from the brand new weblog throughout all your extra established channels, there’s additionally an search engine optimisation profit right here as properly.
The principle search engine optimisation alerts for Google are nonetheless high quality content material and high quality backlinks, however second to these extra apparent triggers is what we name “no hyperlink mentions”.
That is when your weblog will get an honest quantity of visitors from a supply that doesn’t immediately hyperlink to your weblog. You are able to do this by merely speaking about your new weblog on completely different channels with out linking to it.
Sounds counterintuitive doesn’t it? However it works.
Folks will then Google round to attempt to discover this weblog you’re speaking about and voila, you may have some no-link mentions.
I’m not saying you shouldn’t hyperlink to the weblog too. If in case you have a number of blogs, they need to be interlinked with one another fairly a bit. However each every so often, a no-link point out can actually assist enhance your weblog’s search engine optimisation, and you probably have a number of blogs… you may have the reply.
8. Fall-Again Productiveness
We’ve been operating this weblog now for over a decade and whereas we nonetheless have a couple of thousand posts in thoughts and 1,000,000 concepts of the way to make it higher, we nonetheless discovered ourselves in artistic ruts occasionally.
Among the finest issues about having a secondary web site is the thought of fall-back productiveness and backup ardour.
What I imply by that is that while you hit author’s block in your primary challenge, you may have one other one to shortly transfer to till you’re feeling re-inspired.
I did this numerous occasions and I did it backwards and forwards between our two blogs and now that we’ve 4, I discover myself passing between them and retaining myself 100% productive by doing one thing every single day I sit down on my laptop computer.
That is invaluable. If you have already got a weblog, you realize that some days you simply don’t know what to do. Or possibly you do know what to do, however you don’t really feel prefer it.
By having a second ardour challenge, you may all the time really feel impressed and all the time have one thing to maneuver to while you really feel burnt out by sure duties and jobs that associate with running a blog.
9. Open Inventive Doorways
After all, by beginning a weblog in a brand new area of interest, you’ll have entry to a brand new viewers and a completely new ardour to write down and construct content material round.
However other than that, you’ll additionally be capable to broaden on subjects and concepts that will not match along with your present model.
For instance, lots of people have vegan/eco blogs, however in addition they like to journey. In the event that they put up numerous movies of themselves on planes, then their viewers won’t probably jive with the potential hurt to the surroundings, irrespective of how a lot they offset their carbons.
Possibly these bloggers would like to share their journey tales however are fearful in regards to the viewers backlash. Effectively, that is the right case for one more weblog.
You’ll be able to run new web sites in new niches that might in any other case not match in your primary web site. I’m not saying to go in opposition to every thing you imagine in on a second web site.
But when there’s a content material pivot you’ve all the time needed to take however couldn’t as a result of your present weblog has considerably pigeonholed you, then a second weblog will be the reply.
10. The Problem is Rewarding
This might’ve simply been the #1 cause to start out a second weblog. It’s difficult and it’s enjoyable.
We had three primary the reason why we began a second weblog in 2020.
- To Show It Nonetheless Works: I get emails every single day from folks asking if it’s nonetheless doable to begin a weblog and earn cash. Their concern was that we began Goats On The Street a decade in the past when there was no competitors and that’s why we had been profitable. This was the principle cause I began my second weblog. I needed to show to these readers, and myself, that I might construct a weblog in any area of interest and earn a job-quitting revenue from it inside a 12 months. Lengthy story brief, it labored. And we’ve finished it time and again.
- To Diversify Throughout COVID: As you may think about, a worldwide pandemic was not good for anybody within the journey trade. After all, far worst issues got here from it, however for us, this was a fairly large hit. I touched on diversification a few occasions on this put up already, and for us, beginning a weblog about one thing that didn’t require folks to journey and be round others was crucial throughout these occasions and it saved our creativity going.
- To Problem Ourselves: Again to this closing merchandise on my checklist of causes to start out a second or third weblog or web site. The problem was extremely rewarding. I beloved constructing the weblog up from scratch and doing every thing proper. I beloved connecting with a brand-new viewers and I felt impressed by the brand new subjects we had been overlaying and the brand new types of content material we had been creating.
Having a problem and function in life is one thing that actually does make me pleased. For me, cash doesn’t purchase happiness in any respect. Serving to different folks does.
We’ve all the time tried to make use of our blogs to assist folks not directly or one other. Whether or not that’s to give up jobs they don’t take pleasure in and turn into digital nomads, or to start out a weblog on their very own, probably the most rewarding emails we get are from individuals who discovered advantages from the pages we’ve revealed on the net.
Having a number of blogs has expanded our attain and made it doable for us to assist extra folks obtain several types of objectives, whereas giving us that thrilling problem that life usually requires.
FAQs About Beginning & Working A number of Blogs
Take a look at our Free Newbie Running a blog Course. Once you begin a weblog from this web page, you’ll mechanically obtain our free course that may present you step-by-step, with screen-recorded video tutorials, precisely the way to begin, design, and develop a profitable weblog in any area of interest… even in case you’re not tech-savvy.
Once we began our second weblog, we began studying the way to be way more productive with all of our running a blog duties. I cowl so much about productiveness in our Full WordPress Course, so in case you’re undecided about the way to optimize your time, test that out.
That is principally precisely what we lined on this put up, however to summarise, having a number of websites might help you cross-promote, construct hyperlinks, diversify, hold productive, and have a rewarding problem in your life.
It is a powerful one to reply. If in case you have completed our Free Course along with your first weblog, then you definately’ll probably already know sufficient about the way to weblog to start out a second one alongside it. If you happen to discover that you simply nonetheless don’t know the way to design your weblog, write weblog posts and run the location, I’d maintain off till you absolutely have a grasp on running a blog earlier than beginning a second web site.
Take a look at our put up on 101 Area of interest Web site Concepts, then when you’ve thought-about a distinct segment that you simply’re captivated with, do some search engine optimisation Key phrase Analysis and see if there’s potential for visitors progress. Lastly, determine if there are sufficient monetization strategies within the area of interest to earn an revenue.
That is extremely essential. Possibly you have already got a journey weblog that covers the world, however you wish to begin a brand new weblog that’s particular to Thailand. I 100% suggest you continue to begin that Thailand weblog, even when you have already got content material about Thailand in your world journey weblog. The extra area of interest your new weblog is, the higher. You’ll be capable to get higher sponsors and press journeys too. It’s very onerous to achieve success with a broad “journey weblog” as of late, so by niching down, even to a particular metropolis, you may guarantee your second weblog is exclusive, whereas additionally serving to you to develop sooner.
One factor I extremely suggest for individuals who run a number of blogs is to start out pondering in scale. This doesn’t imply you lose the only of your blogs to progress and growth. However you could rent writers, or assistants to assist with the extra mundane duties of running a blog. If one in every of your blogs already earns revenue, I like to recommend spending that income on employees for each web sites so that you could develop extra shortly.
The principle con of beginning a second weblog is that you simply run the danger of spreading your self too skinny. However in case you’re sensible along with your time administration and you’re employed onerous on each websites persistently, you may have a number of profitable blogs with out burning your self out.
What are you ready for?
I wasn’t kidding after I stated the perfect resolution we ever made was beginning this weblog that you simply’re studying, and I’m simply as pleased that we began our others.
Now we’ve a number of web sites that give us function and assist us to have an effect on a broader viewers. Essentially the most rewarding side of running a blog has all the time been getting optimistic suggestions from readers telling us that we had an influence not directly, nevertheless small.
Free Running a blog Course
Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Ideas e-book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
Now we’re capable of get these emails from a wide range of completely different audiences all captivated with various things.
On high of that, the passive revenue we’ve earned from these a number of blogs is one thing we’re nonetheless eternally grateful for.
Once we had been working 50-75 hours per week in Canada in regulation companies and oil rigs, we might’ve by no means dreamed of incomes extra whereas working a fraction of the time on our computer systems and being fully location impartial.
It is a life that we wouldn’t commerce for the world and we owe it to our blogs and ourselves for having the braveness to start out Goats On The Street once we did, and to proceed to pivot with new blogs as we grew.
I hope you discovered this put up useful and I hope it evokes you to think about beginning a second (or third) weblog.
As all the time… pleased running a blog!
